Nonetheless, attitudes towards online dating have progressed in a clearly positive direction in the eight years since our previous study:.
- Part 2: Dating Apps and Online Dating Sites.
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Perhaps unsurprisingly, people who have used online dating themselves have positive views about the process compared with the overall population. Yet even some online daters seem to find both the process itself—and the individuals they encounter on these sites—distasteful. Each of these is discussed in greater detail in the section that follows.
The relatively small number of online daters in our survey makes it impossible to conduct a detailed demographic analysis of these questions. However, our sample size is sufficient to compare men and women, and any statistically significant gender differences are noted where appropriate. Two-thirds of online daters have gone on a date through these sites, and one quarter have used them to find a marriage or long-term relationship.
Compared with eight years ago, online daters in are much more likely to actually go out on dates with the people they meet on these sites. Male and female online daters are equally likely to have gone on a date with someone they met through a dating site or app. Male and female online daters are equally likely to translate their experiences with online dating into a long-term relationship.
Substantial numbers of online daters use paid dating sites, or use sites for people with shared interests or backgrounds. There are no differences between male and female online daters on any of these behaviors. Although significant numbers of online daters are meeting potential dates and new partners, negative experiences can and do occur. We asked about two specific experiences and found that:. Men and women are equally likely to say that they have encountered others misrepresenting themselves in their profile, but women are much more likely to have experienced uncomfortable or bothersome contact via online dating sites or apps.
In addition to asking about the specifically negative experiences discussed above, we also asked about two other possible experiences that people might have with online dating and found that:. About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. Best fast-paced millennial app. Hinge Giving Tinder a run for its money as the go-to post-breakup app, Hinge is a thoughtful combo of Tinder's quick swiping and Match's relationship base.
People who want a real relationship but don't want to commit to a full-fledged dating site with extensive questionnaires. Hinge marries the modern, instantaneous feel of swiping apps with the relationship atmosphere that sites like eharmony or Match offer. Hinge literally labels itself the relationship app, or as I prefer, the "anti Tinder. There's a common understanding that this app isn't just for sex, but there's no pressure to rush into a relationship either.
Online dating usage by demographic group
It's chill, it's legit, and traditional swiping apps should be worried. Hinge started out by showing you Facebook friends of friends, but their algorithm is so smart that it has now surpassed friends of friends as a predictor of compatibility AKA you won't be matched with someone all wrong for you just because you have a mutual friend.
Rather, Hinge helps you get to know the other person more deeply than any new app has attempted, revealing answers to juicy, detailed questions about things like future plans, religion, and vices. Seems like a good recipe for a connection past physical stuff, right? Having endless matches gets overwhelming, and if you're trying to find a genuine connect, there's no point to viciously rushing through every person in a 50 mile radius.
Best for finding a friend with benefits. Let's just get this one out of the way. If you're thinking of dating apps, you're thinking of Tinder. They pioneered the now-ubiquitous swiping function, revolutionizing the world of online dating and boasting 1. What started out as strictly a hookup app has turned into one of the biggest matchmakers in the world. As you're served a series of photos, swipe right if you like what you see and left if you don't.
When you both indicate interest in each other, you'll get a notification that it's a match. I mean, "Tindering" is just as much of a verb as swiping at this point. Tinder may not want to advertise as such, but we all know what it's mostly used for. You're quite literally deciding if you want to interact with someone based on nothing but profile pictures and a quote from The Office , so yeah, you can see how getting laid would be the main goal of most users — but hey, we all know those couples who met on Tinder and have been together for years.
It's fast, easy, and if there's one app that even the shyest, most skeptical people will be on, it's Tinder. You may get carpal tunnel from swiping so much, but I guess that also means that it's nearly impossible to not find someone who's DTF. It's free for general use, but Tinder does offer two upgrades: Tinder Plus and Tinder Gold. These include extras like undoing a left swipe bless , send "Super Likes" to people you're really into, and in the case of Tinder Gold, see which users have liked your profile.
Best for shy guys and confident girls. Bold ladies who like to make the first move or ladies who are just tired of guys thinking nasty pick-up lines are good opening messages. It's the dating app version of the Sadie Hawkins dance, created by ex-Tinder employees ooh, drama. It pushes some women out of their comfort zone, but it's a nice change of pace.
Tinder Revenue and Usage Statistics () - Business of Apps
And if you don't message, you could possibly be un-matching with the love of your life, and that's way worse than being ignored. It also takes the pressure off of dudes who feel like they need to start the conversation every time. We knew you were gonna ask, so yes, with same-sex matches either party can start things off. Matches expire after 24 hours so you can't agonize over that opening line for too long, and your match list won't be filled with people you forgot you matched with 57 weeks ago.
You'll see pictures and short bios of potential matches in your area and can swipe right if you're interested and left if you're not. It's a pretty close mock of Tinder, except for the fact that Bumble relieves the anxiety of accidentally swiping left on a hottie by letting you backtrack. Bumble also offers a BFF feature to find strictly platonic friends and a LinkedIn-ish networking feature called Bizz in attempts to remind everyone that it's not just a hookup app.
Bumble is free but also offers Bumble Boost for extra features, including rematching an expired match. Best for queer women tired of heteronormative apps. Apps like Tinder and Bumble want to say they're for all sexual orientations, but they're constantly throwing in male matches when you've specified you only want women.
It's either that, or your pool is filled with straight girls just looking to "make friends. HER is the award-winning mix of dating and social media that lets you meet girls you know are girls and not nasty men trying to pose as girls , as it requires a Facebook for signup and is solely for lesbian, bisexual, and queer women. You don't see that often, and if you do, it's some highly sexualized fantasy thing for guys to drool over. HER was made by queer women, for queer women, which was a much-needed safe space in the world of online dating.
Claiming to "introduce you to every lesbian you've ever wanted to meet," HER is the perfect place to go if you're tired of the only lesbian you know being your ex girlfriend. As the user base grows at a seriously impressive pace especially in large cities , HER will help you widen your dating pool beyond the people you already know IRL. Profiles are minimalistic and encourage you talk, and it's way more chill and comfortable than traditional swiping apps. But HER goes way past being a hookup app — that is, without adding pressure to find a romantic partner. While it can be used to couple up and find local matches that you never knew existed, you can also get involved in local LGBTQ events, read LGBTQ news, and make friends through its social-media like feed.
Best for gay guys, obviously. Most of these guys have no chill and unsolicited dick pics will run rampant, but it's the ideal gay paradise if you're tired of Tinder or Bumble throwing women into your pool when you specifically opted out. Grindr has been the go-to for gay and bi men since , and that's because finding someone to talk to is damn near instantaneous.
Most users just looking to hook up will let you know right off that they're not trying to make small talk. However, in , Grindr launched their thoughtful LGBTQ online magazine called Into, in efforts to make itself look more like a lifestyle brand and less like a hookup app. According to Mashable's MJ Franklin , Into is one of the most interesting digital magazines on the internet. Now you really can say you're just on Grindr for the articles. Grindr also announced that they're working on an option for users to notify potential partners of their STD status as a way to stop the spread of infections among dating app users particularly HIV and AIDS.
Online Dating & Relationships
The app is free for basic use, but you can opt for an upgrade to Grindr XTRA to unlock other features like read receipts, an "online-only" viewing option, no ads, and more. Best for super picky people. Picky people looking for something super specific in a partner. And guys, this is not the place for the younger millennials: Rather than being thrown into an endless pool of profiles, EliteSingles lets you pick out exactly what you're looking for.
You'll be given a limited number of matches curated for you using 29 extremely detailed, professional-level algorithms based on the popular Five Factor Personality Test. They'll even show you your own results in comparison to those of potential matches to see how you stack up. Like eharmony , the stuff to fill out is pretty lengthy — but that's what you want if you're looking for a lasting relationship, and this helps ensure that you aren't swiping through tons of people that aren't your type.
Slow and steady wins the race, right? Another unique thing is that there are separate pools based on location, religion, ethnicity, age, and sexual orientation. The closest we have to parity is again in Spain, with around two men for every woman in Madrid. Things look the worst for male dating app users in New York, where the ratio stands at 3: London is not too far behind at 1: In this estimation, OkCupid was the closest thing to a fully-balanced dating app. Ogury report that males outnumber women the most in highly-populated states. The closest thing we have to balance is the extremely sparsely-populated Wyoming the population of Manhattan alone is nearly three times greater , where just over a third of dating app users are women.
From the standpoint of heterosexual men, California has the worst ratio, with less than a quarter of dating app profiles belonging to women. They found that — fitting neatly with the stereotypes — that male Tinder users were far more interested in one-night stands than female users. Female users, on the other hand, were more interested in chatting and looking at profiles.
Male and female users were closest in their desire to meet a partner, with male users slightly more keen. Male users were most interested in short-term dating. SimpleTexting found that men using online dating apps Tinder being the most popular in this survey were far more likely to have had a one-night stand than women. The SimpleTexting survey found that looking for a serious, long-term relationship was by far the most-elected choice when online daters were asked what they were looking for. Women were more likely to be looking for this type of relationship than men.
Men were more likely to be looking for a casual relationship. A small but solid proportion of both men and women used apps to look for friends, while others used apps to boost their self-esteem. More men than women chose the latter option, perhaps contrary to the stereotypical social expectation. More men than women also said they used dating apps to get free drinks or meals….
Male and female Tinder users were also found to take different tacks when it came to their approach to online dating — or tactics if you like. This was the case for homosexual as well as heterosexual men. Men were also more likely to switch between tactics if they were not getting a lot of matches, while women were slightly more likely to take a different approach depending on what they were looking for at the time though the total number of women reporting that they did this comes in at less than a quarter.
Using male and female created profiles, the study also found that female profiles would get a lot more matches a lot quicker than male profiles chiming with the above tactics. In the case of the former, the researchers recorded around matches within an hour. The accruement of matches slows very gradually, climbing above by the 4-hour mark. The male profiles, however, are still languishing at well under matches by the same juncture.
This is related, say the researchers, to the tactics enumerated above. As it seems female users are more selective about who they like, they are more engaged and therefore likely to send a message. This may suggest that female Tinder users are waiting to receive the first message, posit the researchers. Some traditional courtship rules remain in place, it seems. The excitement with which male Tinder users message does not seem to be matched with their articulacy, with the average missive weighing in at decidedly unromantic 12 characters.
The aforementioned Tinder study by GlobalWebIndex looked into the some of the personal preferences and brand awareness of Tinder users. The findings show that Tinder users self-report as an image conscious group — perhaps unsurprising for users of an app that hinges on physical attraction. They are aware of and conscious of brands — and like to have the latest things. Just over half consider themselves to be affluent. Accordingly, the Tinder demographic is one that is valuable to brands and advertisers — though less than half are aware of buying things as a consequence of it being advertised.
Software engineer Katie Hempenius currently working for Google carried out a study of 10, US Tinder profiles across 22 US cities and towns to analyse how users described themselves. In terms of words pertaining to personality, we might also note that users might be talking about prospective partners as well as themselves.
Men also like use words that describe themselves as active and healthy, as well as successful in their work. This came after a spate of harassment, as well as controversy as Tinder banned trans people for how they had chosen to identify on the platform after other users had reported them. Tinder India recently introduced the option for users to identify themselves however they pleased, with a free text box.
A male model based in London conducted an experiment to find out what straight female Tinder users were looking for physically. He posed with five different looks to see how many likes each would get. The likes dried up when he posted two pictures with thinning hair and with no hair — so the lesson is clear here: Beard or no beard, increasing the number of pictures used on a profile can increase the number of matches.
For male and female Tinder users alike, profiles with three pictures got more likes over those with only one. This is particularly pronounced for the male user, for whom matches increase more than fivefold. Aside from beards, what sort of things should dating app users avoid putting in their profile picture? This was proven to be case, both in terms of homosexual and heterosexual matches.
While the former see a greater proportion of matches overall with or without a bio and a greater increase in absolute terms, adding a bio increases the number of female matches by a greater proportion. For men, photos are the most-important thing. Women also value pictures, though common interests are nearly as important for female dating app users. Women care most about the bio section.
This study looks at apps other than Tinder, some of which are a lot more verbally-orientated than Tinder — though as stated above, bios are important on Tinder as well. Notably, a solid proportion of men also value a good bio. Humour is the most sought-after quality in a first message across age groups.
Too many selfies, filters, or group photos can be offputting it seems — as can too many pictures with sunglasses or mentioning foot fetishes in your bio. On the other hand, female users are a little more colourful. That being said, it seems that many of these popular Tinder users expect to be messaged first…. As a percentage of the entire sample, We are Flint Tinder statistics show an even spread across how often users check the app, with similar percentages using it several times a day, once a day, one a week etc. A higher proportion of US respondents use the Tinder app according to this data.
If we parse the data so it only shows users who do use Tinder, we can see the subtle patterns and differences a little more clearly. In the UK, those who use Tinder at least every few weeks are most likely to check the app once a day, while in the US once every few days is the most-commonly elected option by a whisker. Both of these points represent the highest point of an arc in the data — if we exclude sporadic users, who account for a fifth of US and just over a quarter of US users.
The discrepancy presumably comes from the differing sample, which in this case focuses on users of dating apps specifically, as opposed to the wider sample of internet users surveyed by We are Flint.
Research into how long users tend to have dating apps installed on their devices found that a large percentage of female Tinder users top row only install the app for a single day — nearly a third, in fact. In second place, not too far behind, however we find the dedicated contingent who still have the Tinder app on their phone. For men bottom row , the percentage who try it and instantly dislike it is surprisingly not a great deal lower. Only three dating apps fare better than Tinder in this regard, while eHarmony is abandoned by a whopping two thirds of users every week according to this analysis at least.
It is unclear how many of these have lost patience with the app, and how many have left because the app was successful in finding them the much-coveted harmony in question. Ogury produced a study looking at the days on which dating app users are most active, and how long they use apps for on these days.